Independent marketing and research consultant providing unbiased and objective assistance in a wide range of fields involving statistics and marketing research. Experienced in giving evidence in Court. Single Joint Expert trained.
Has acted in over 30 cases involving quantitative or numerical evidence such as: -
• Passing Off
• Licensing Applications
• Advertising Claims
• Probability and Coincidences
• Sampling and interpreting large volumes of evidence
• Estimation of Damages
• Sample Surveys
Publications on Marketing Research and related topics. Speaker at conferences and seminars.
Previously Chairman, Sales Research Services and Technical Director, Taylor Nelson and Associates.